Free online workshop for NSW business owners
AI Lead Generation for Small Business: Find Your Next Customers
Learn a practical way to find the right customers using Google Ads keyword research, LinkedIn, public web research and AI. Leave with a shortlist and a weekly routine you can use in your own business.
A repeatable way to find your next customers
This working session follows a real lead-finding process. You will see where AI helps with research and preparation, and where your own judgement is needed before contacting anyone.
Spot customer demand
Use Google Ads Keyword Planner to see how potential customers describe their problems and what they search for.
Find relevant prospects
Use LinkedIn and public web research to identify businesses that fit your offer, then build a focused shortlist.
Prepare useful outreach
Use AI to organise your research, assess fit and draft a personal first message and follow-up for your review.
What you will take away
You will leave with a short list of prospects, a simple template for recording why each one might fit, and a weekly routine for finding and reviewing new opportunities. Bring a laptop and a clear description of the customers you want to reach.
No paid ads or AI subscriptions are required to attend. If you already use Google Ads or LinkedIn, you can apply the approach to your own accounts during the session.
- Search terms that reveal the problems your potential customers want solved.
- Criteria for deciding which businesses are worth researching further.
- A reviewed first message that speaks to a specific business need.
- A practical weekly lead-finding checklist.
Who this workshop is for
NSW small business owners and managers who already have a product or service and want a focused way to find more of the right customers. The workshop is useful whether you sell to other businesses or directly to customers.
SG1 Consulting works on the systems behind sales and marketing, including lead research and follow-up. Read more about our sales and marketing automation approach.
Join the live workshop
Thursday 29 October 2026, 10:00–11:30 am AEDT · Online · Free