Sam founded SG1 Consulting with a simple mission: help Australian businesses harness AI without the hype, complexity, or massive overhauls.
With over 15 years of experience in business technology and process optimization, Sam has seen countless "revolutionary" technologies come and go. What makes AI different is its ability to work within your existing systems—if implemented correctly.
"Most businesses don't need AI agents or chatbots. They need their repetitive tasks automated, their data entry eliminated, and their teams focused on high-value work. That's what we deliver—practical automation with measurable ROI."
SG1 Consulting was born from frustration. Frustration with AI vendors promising the moon but delivering complexity. Frustration with consultants pushing expensive "digital transformations" that disrupted working systems.
We realized businesses needed a different approach: Start small, prove value quickly, and build on what works. No rip-and-replace. No six-month implementations. Just practical automation that pays for itself.
Today, we help businesses across NSW and ACT implement AI that actually works—inside their existing Microsoft 365, Google Workspace, CRMs, and other tools they already use and trust.
We measure success in hours saved and revenue gained, not in buzzwords or complexity.
Every automation we build has approval steps and audit trails. You stay in control.
30-60 day pilots that prove value before scaling. No big-bang gambles.
We train your team to work with AI, not replace them with it.
No tech jargon. We explain everything in terms business owners understand.
Small wins compound into big results. We help you build momentum, not monuments.
We speak business, not tech
Clear explanations, practical advice, no jargon
Fixed-price pilots
Know exactly what you'll spend and what you'll get
Local expertise
We understand Australian business and compliance needs
No vendor lock-in
Everything we build works with your existing tools
Join hundreds of Australian businesses already saving time and making more money with practical AI